You want an animated video to present your company or explain your offer, and you are wondering what budget to plan. The short answer: prices vary widely depending on the provider, the length and the style, and two quotes for the same project can be far apart. This guide helps you place your project, understand what you are paying for, and avoid unpleasant surprises.
The average price of a motion design video from an agency
According to La Fabrique du Net (2026), the median motion design project entrusted to an agency in France costs €8,000. Half of projects cost less, half cost more.
That figure covers very different realities: a 30-second spot for social media has nothing in common with a 4-minute corporate film with animated characters, or with a campaign adapted into several languages.
What drives the price of an animated video
Length
This is the first factor. Every second has to be scripted, drawn and animated. A 3-minute video takes far more work than a 60-second spot, even if the price does not always rise proportionally.
Visual style
Simple shapes, animated text and icons cost less than custom-drawn characters, detailed illustration or 3D.
The script
If you arrive with a ready-made text, the provider saves time. If everything has to be written from scratch, the writing is part of the budget.
Voice-over and music
A professional voice actor, licensed or custom-composed music: each item has a cost.
The number of rounds of changes
This is often where budgets slip. A project with unlimited changes ends up billed by the hour. At Tatuk, every video includes 2 rounds of changes; further rounds cost €190 excl. VAT each, known in advance.
Alternative versions
Vertical and square formats for social media, short cuts, other languages: each version adds to the price.
Lead time
An urgent delivery puts the team on your project first, and it is priced accordingly.
Freelancer, agency or fixed price: which to choose?
The freelancer
The price can be low, but quality and lead times vary a lot from one profile to another. You often have to coordinate the script, voice and animation yourself.
The agency
It handles everything and knows how to run complex projects. In return, the price includes sales time, meetings and project management, hence a median of around €8,000.
The fixed-price offer
The format is defined in advance: length, deliverables, number of rounds of changes, lead time. You know the price before you start. This is Tatuk's model, designed for small businesses, craftspeople, professional firms and startups that want a professional video without an agency budget.
Example prices at Tatuk
| Video | Price excl. VAT | What for |
|---|---|---|
| 60-second spot | €1,290 | Present an offer around one strong idea |
| 90-second spot | €1,499 | Explain how something works in a few steps |
| 3-minute film | €2,690 | Present the company or walk through a process |
| Duo pack (2 × 60 s) | €2,290 | Two services, two audiences |
| Trio pack (3 × 60 s) | €3,290 | A mini-series for LinkedIn |
| Series pack (4 × 60 s) | €4,190 | One message every 3 weeks for a quarter |
Every video includes the script, voice-over, music and 2 rounds of changes. Options: another language + €350 excl. VAT, additional round of changes + €190 excl. VAT, express + 30% (60 s, 90 s and Duo). Beyond 3 minutes or for a specific need: custom quote.
The first version is delivered within 15 working days, or the deposit is refunded.
All the details are on the Pricing page.
How much should you budget for your project?
- You want a video for your home page or LinkedIn: a 60-second spot is enough in most cases. Budget €1,290 excl. VAT at Tatuk.
- Your offer needs explaining: go for 90 seconds, at €1,499 excl. VAT.
- You want to present the whole company: the 3-minute film, at €2,690 excl. VAT.
- You have several messages: a pack costs less than videos ordered one by one (from €1,145 down to €1,047.50 excl. VAT per spot).
5 tips to keep your budget under control
- Stick to one message per video. A video that tries to say everything becomes long, and therefore expensive, and less effective.
- Prepare your brief. Audience, problem, benefits, call to action: the clearer the brief, the fewer rounds of changes you need.
- Ask what is included. Script, voice, music, number of changes, formats delivered. At Tatuk, script, voice-over, music and 2 rounds of changes are included in the price.
- Plan alternative versions early. If you need a French or English version, plan it from the start.
- Check the lead time and what happens if it is missed.
Frequently asked questions
How much does a 1-minute motion design video cost?
It depends on the provider and the style. At Tatuk, a 60-second spot costs €1,290 excl. VAT, at a fixed price.
Why are agency quotes so different?
Each agency prices its time, style and project management in its own way. Always compare like for like: length, script, voice, number of changes and formats delivered.
Is a motion design video cheaper than a filmed video?
Not necessarily, but it avoids filming costs (location, crew, actors) and is easier to change. It is also ideal for explaining an intangible service.
How long does it take to produce an animated video?
Often several weeks. At Tatuk, the first version arrives within 15 working days, or the deposit is refunded.
Do I have to pay the full amount when ordering?
No. At Tatuk, you pay a 40% deposit when ordering, and the balance when you approve the video.
Know what you want to say? Fill in the brief in 10 to 15 minutes: you know the price from the start.